• Role
    Branding, Art Direction, Visual Identity
  • Year
  • Niche


Bold Modesty is what Zoella stands for.

Based on our minimalist work, we were selected by a Kuwaiti Fashion Designer with the aim of launching her Modest fashion brand.

The brief was to communicate the tenets of modesty combined with a bold attitude, yet in a form that derives from the local visual language.

Art Direction
Brand Logo Design

The Challenge

Developing a Visual Identity for a Kuwaiti modest wear brand, while communicating the bold nature.

Brand Guideline Design

Our Solution

Using the tenets of the visual language that speaks most to Zoella's niche, we developed a brand that is truly bold, modest and localized.

Brand Bags & Packaging Design
Brand Packaging

The Impact

Zoella was launched in the stores of Kuwaiti retailers that caters to it's niche audience.

Next Project • Retail
Al Safat
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