Bold Modesty is what Zoella stands for.
Based on our minimalist work, we were selected by a Kuwaiti Fashion Designer with the aim of launching her Modest fashion brand.
The brief was to communicate the tenets of modesty combined with a bold attitude, yet in a form that derives from the local visual language.
Developing a Visual Identity for a Kuwaiti modest wear brand, while communicating the bold nature.
Using the tenets of the visual language that speaks most to Zoella's niche, we developed a brand that is truly bold, modest and localized.
Zoella was launched in the stores of Kuwaiti retailers that caters to it's niche audience.