Zoella

Overview

Bold Modesty is what Zoella stands for.

Based on our minimalist work, we were selected by a Kuwaiti Fashion Designer with the aim of launching her Modest fashion brand.

The brief was to communicate the tenets of modesty combined with a bold attitude, yet in a form that derives from the local visual language.

Developing a Visual Identity for a Kuwaiti modest wear brand, while communicating the bold nature.

Using the tenets of the visual language that speaks most to Zoella's niche, we developed a brand that is truly bold, modest and localized.

Zoella was launched in the stores of Kuwaiti retailers that caters to it's niche audience.

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