Tea G
- RolePackaging Design & Copywriting
- Year2022
- NicheFood & Beverage
Overview
An elevated gifting experience
Tea G approached us with the request to redesign their gift boxes to be more attractive yet consistent within the International brand identity of Tea G.
A balance of Identity & Taste
Tea G felt that their gift box packaging felt dull and outdated. Beyond that, they also recognized that the gift boxes do not cater to the local taste and aesthetics.
Our Solution
We believe that gifting is one of the truest human traits; one of the many ways we show appreciation to the ones we admire. As such, we worked to ensure that when one receives a gift box from Tea G, they feel appreciated; first and foremost.
Matcha Box with a re-engineered interior, Winter Tea Collection, and two versatile gift boxes sized for corporate or personal occasions. Core brand colours anchored the design; strategic gold-foil accents added tactile luxury prized in local gifting.
The Final Touch
As the final touch, we collaborated with Comma, and wrote a bilingual letter that traces Tea G’s heritage and the Kuwaiti tradition of hosting with tea; keeping the brand top-of-mind long after the ribbon is untied.
Our Impact
The refreshed boxes now serve as Tea G’s “silent ambassadors.”Corporations adopt them for client appreciation; shoppers choose them when they want a gift that feels both international and local.
Key Learnings
See global brand guides as a springboard, not a ceiling. Small tactile upgrades (gold foil, custom insert) signal premium value without heavy cost. Embedding storytelling extends brand life beyond the point of sale.
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