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Robin's

Robin's

  • Role
    Concept Creation, Brand Strategy, Creative Direction, Visual & Verbal Identity
  • Year
    2021
  • Niche
    Food & Beverage

Overview

An idea turned tangible

What you know as Robin’s started its life as an idea.

An idea shared by two brothers to create the first European Bistro in Kuwait.

Brand Strategy

The Challenge

Creating a restaurant from an idea ─ in 6 months.

Restaurant Branding Kuwait

Our Solution

One step at a time, ensuring consistency across all teams.

We began with brand strategy; understanding the core values of the brand, its prime audiences, and competitors. Then we complemented the strategy with 3 names. The name of Robin’s was chosen at the end of a series of Strategy Workshops.

The next step was to design a brand identity that not only encompassed the brand strategy, but also communicated directly to it’s prime audiences. Provided with 2 options, the client chose the more natural and warmer identity.

Storytelling

A bird telling the story of its travels and new recipes was the rationale behind the name.

Packaging Design Kuwait

The Next Step

Designing the Brand Identity

The next step was to design a brand identity that not only encompassed the brand strategy, but also communicated directly to it’s prime audiences. Provided with 2 options, the client chose the more natural and warmer identity.

An illustrated logo of the Robin’s bird set with a bold typeface was the highlight of an identity that stood out in the Kuwaiti F&B Niche.

Branding KuwaitBranding Kuwait

The Interior

The earthy color palette was not merely for the packaging, but also directly influenced the interior design made in collaboration with LaNovelle. The natural interior was designed with a single concept: to transport visitors to a truly novel experience. An experience that was never before felt in Kuwait.

Creative Direction Kuwait

Our Impact

Robin's became more than a bistro; it set the standard for what a restaurant in Kuwait should feel like. For the entire first 4 weeks, it was fully reserved with a waiting list for the month after.

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