Reform

Role
Social Media Content Creation, Design Management
Year
2023-
Niche
Fitness, Personal Training

Overview

Outcome: 100% membership growth in eight months and a waiting list for new joiners

Objective: Turn an equipment-rich gym into a truly inclusive community brand.

Strategy: Audience-first content engine, cohesive visual identity, targeted partnerships

An emotional connection, backed by key selling propositions

Reform is built on a single promise: everyone belongs. From first-time lifters to seasoned athletes, every body finds their place. The brief was to express that inclusivity through a brand voice and content system that felt as welcoming as the gym floor. Most gyms in Kuwait compete on machines and price. Reform wanted something harder to copy; a culture where a newcomer and a national champion feel equally seen. The brand had to speak many fitness dialects without losing coherence.

Dynamic Creative Direction

To ensure the content remains evergreen, we utilized a constantly shifting creative direction. This meant that while the core tenets and focus of the content remained consistent; the composition, lighting, time of day, color grading, and other aspects remained in flux.

A COHESIVE SOLUTION

Design Management

Whether it was logo refinement or designing new trainer profiles, a cohesive design solution has been a vital aspect of our work with Reform.

In the evolving contemporary design world, we utilized tenets that were familiar as well as foreign, yet consistent with the image of Reform

Targeted Outreach

To ensure Reform's USPs were being communicated to its prime audience, we identified entities within Kuwait who's members would benefit from a membership at Reform.

Partnership offers for university students and office workers delivered via HR channels and campus clubs, placing the brand where time sensitive prospects already gather.

This strategic targeting of students and employees alike for the offers enabled Reform to bring their ultimate goal of creating a healthier Kuwait to reality.

OUR IMPACT

Membership doubled in eight months, pushing Reform to a capped capacity and a waiting list. Social-content engagement rate rose steadily, mirroring sign-up spikes after each reel drop.

Key Learning

Inclusion scales when it sits at the centre of every design and content choice.

Strategic partnerships shortcut awareness by borrowing trusted audiences.

A flexible but disciplined visual system lets the story stay fresh without drifting off-brand.

Ready to turn your brand promise into measurable community growth?

Reach out and explore how strategy and identity can go hand-in-hand to create organic buzz that translates to actual sales.

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