Outline
- RoleSocial Media Content Creation
- Year2022-24
- NicheInterior Design & Architecture
Overview
We delivered a clear brand look, cohesive feed, and a steady flow of new project inquiries.
Outline is an Interior Design company based in Kuwait, with a variety of clients ranging from Residential, Corporate and other large-scale projects.
Our solution was to use a Compact visual-identity kit + Instagram-as-website content strategy, to stand out in a crowded design market and with the constraint being social media as a primary showroom.
Outline Co.
Outline is an Interior Design company based in Kuwait, with a variety of clients ranging from Residential, Corporate and other large-scale projects.
Brand Positioning via Social Media
Outline approached us to refine their Social Media Content in order to build Brand Exposure and position themselves as the leading Design Solution Provider in Kuwait.
The challenge
The Challenge was simple—on the surface. Differentiate Outline from a menagerie of Interior Design & Architecture companies in Kuwait. Almost every Kuwaiti design studio posts glossy renders. What was intriguing was the ‘How’. How do you differentiate an Interior Design & Architecture Company in Kuwait?
Our Solution
Since the Branding of Outline wasn’t comprehensive, we created a brief Social Media Guideline (Design System) by adapting existing assets and adding a Typographic System, Color Palette, and Iconography.
Combined with 3D Renders, this allowed the Instagram Account of Outline to be consistent yet flexible for a variety of projects; be it Interior Design or Architecture.
Quasi-Website
Additionally, since Outline didn’t have a website, we suggested to use their Instagram as a quasi-website. Detailing their team, philosophy, as well as project overviews via Instagram highlights. These overviews used customized Illustrations focusing on the key defining feature of each project. Each project opens with a custom illustration centring its defining design move before showing 3-D visuals and site shots.
Our Impact
Outline Co. successfully differentiated itself from its competitors, netting them not just a boost in Brand Image but also in new clients and conversions. New enquiries cited Projects highlighted on Instagram as the reason they reached out, confirming improved brand visibility.
Key Learnings
A lightweight design system can power heavy content output. Social platforms can double as a primary website when structured like one. Custom illustrations quickly convey a project’s idea before the eye dives into detail.
We deliver solutions for all sizes and needs, meeting your business where you are for maximum impact.
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