Well O' Well
- RoleCreative Direction, Photography, Graphic Design, Social Media Content Creation
- Year2024
- NicheF&B
Overview
Affordable and Extraordinary
WOW (Well O Well) is a Kuwait-born food startup that delivers affordable diet boxes to Gen Z customers who want healthy meals without the usual monotony.
Our first step involved a thorough workshop to understand the WOW's Business Objectives and how Content can serve them.
Abstract
Our brief was simple: make healthy food look fun. We handled the full creative direction—monthly shoots, snappy reels, and digital ads—so WOW could flood social feeds with bright, crave-worthy content.
The Challenge
Diet-box brands crowd the market with sterile, copy-paste visuals. WOW needed an identity that broke the beige mold yet stayed credible.
Our Solution
We built an art-direction system around the brand’s palette, letting a punchy orange dominate each frame while pine green and white played supporting roles. Bold flat-lay photography, playful stop-motion reels, and sharply written captions turned every meal into a share-able moment, engineered for posts, stories, and ads.
Our Impact
The unified look gave WOW instant shelf-space in the scrolling battlefield. Engagement lifted, conversions increased, and the team gained a plug-and-play library of assets that fuels their channels month after month.